The Goal

Powerizer is a revolutionary product, from the founder of OxiClean, that cleans any room in the house including dishes and laundry. While the powder works great, consumers have shown a preference for other forms of detergent such as pods. In addition, Powerizer had a website that was drawing traffic but not converting to sales.

Powerizer worked to make their all-natural powder into pods that work in both the dishwasher and washing machine and asked Ready Fire to help make the website convert more sales and create videos with effective messaging about their new product.


The Process

Through conversations with customers, Powerizer found that the website was overly complicated having too many messages. Though Powerizer is completely plant & mineral-based, people weren’t picking up that through the design and messaging.

Ready Fire worked to redesign the homepage and product pages to simplify the design and messaging around the simple message: All-Natural, All-Purpose Cleaner. We chose a simple palette of white design with earthy green as an accent color.

We also took a series of photographs of bright, fresh photography to further accentuate the all-natural message of the product. Next, we concepted a series of simple videos that simply shows the product in-action because we understood that if people can simply see how amazing this product works, they will be motivated to try it.


Real Results

Powerizer recently had a product launch of their new pods backed by a video showing a side-by-side of the pod working in both the dishwasher and the washing machine. The outcome we’re most proud of is that the conversion rate on the website has doubled since launching the homepage redesign.