Larkburger came to Ready Fire wanting a fresh new look for their digital presence based on updated illustrations they had installed in their Colorado locations. We built a new website for their brand and created an online brand to go with the new look.

01.

New Photographic Style

Because the core of the Larkburger brand was the food, created by¬† a well-known chef, we decided to make the food the “hero”. We created a visual style that made the food look large and architectural and created whimsical illustrations.

02.

A Tasty Graphic Style

The new style included bold fonts and up-close delicious food. We wanted people to feel like they could reach out and grab the food they saw on their social feeds.

03.

Connecting with Colorado

We created a whimsical style for social media posts that connected with Coloradan’s connection to the outdoor lifestyle. We maintained the social media calendar and posted regularly to maintain a consistent presence in customer’s social media feeds.

01.

The Goal

Powerizer is a revolutionary product, from the founder of OxiClean, that cleans any room in the house including dishes and laundry. While the powder works great, consumers have shown a preference for other forms of detergent such as pods. In addition, Powerizer had a website that was drawing traffic but not converting to sales.

Powerizer worked to make their all-natural powder into pods that work in both the dishwasher and washing machine and asked Ready Fire to help make the website convert more sales and create videos with effective messaging about their new product.

02.

The Process

Through conversations with customers, Powerizer found that the website was overly complicated having too many messages. Though Powerizer is completely plant & mineral-based, people weren’t picking up that through the design and messaging.

Ready Fire worked to redesign the homepage and product pages to simplify the design and messaging around the simple message: All-Natural, All-Purpose Cleaner. We chose a simple palette of white design with earthy green as an accent color.

We also took a series of photographs of bright, fresh photography to further accentuate the all-natural message of the product. Next, we concepted a series of simple videos that simply shows the product in-action because we understood that if people can simply see how amazing this product works, they will be motivated to try it.

03.

Real Results

Powerizer recently had a product launch of their new pods backed by a video showing a side-by-side of the pod working in both the dishwasher and the washing machine. The outcome we’re most proud of is that the conversion rate on the website has doubled since launching the homepage redesign.

Associates 3 wanted team photography for their website that captured the personality of their interior designers. We took a set of photos that captured both a professional image as well as a fun representation of themselves when you hover on the photo on their website.

Photo of the Team page on the Associates 3 website